”I quickly got a lot of confidence for Niclas Jonsson, who was our contact throughout the initial project. Niclas and his colleagues have demonstrated considerable expertise in everything from strategy and legal, to more technical issues, and they are helpful in all situations. It has felt safe having Ports Group as a partner in our important work to re-brand our company and create a solid brand platform for the future. I have only good things to say about the Ports – always pleasant, professional and service-minded!”
Corporate Branding & Digital Marketing Manager, Storm Commerce
ABOUT STORM COMMERCE
Storm Commerce, formerly Enferno, is an innovative Swedish tech company developing a cloud-based e-commerce platform for scalable digital commerce. The platform helps B2B as well as B2C companies to future-proof their digital business and growth. Storm Commerce has created business value and improved the efficiency of online retailers for nearly 10 years and continues to attract customers that has the digital business high on their agenda. Read more about why Adlibris, Autoexperten, Blåkläder and Mio has chosen Storm Commerce at storm.io
As a natural step in their development, Enferno chose to completely rebrand their company in 2016 to the already-established brand name Storm. In this process, it was vital to have the right information in order to make informed decisions, as well as strategic and legal advice to ensure the exclusivity of the brand, legally as well digitally.
PORTS GROUP’S CONTRIBUTION
Preparatory work in the shape of preliminary investigations and strategic consultation. Global registrations of domain names and trademarks. Acquisition of a new primary domain name for an international market – storm.io. Ongoing monitoring to ensure exclusive rights to the brand.
By changing the name to Storm Commerce, Enferno took a big leap towards a stronger and clearer positioning in the international market. By taking all reasonable, proactive measures to ensure the exclusivity of the brand, legally as well as digitally, they have laid the foundation for a solid brand platform for an intended international expansion.