Ports Group – English / Blog / Everything you need to know about .brands
Featured

Last month, American company Neustar (that among other business areas is a registry that powers the .co, .biz and .us TLDs) released an industry report titled “.Brands Industry Report – Everything you need to know about .brands”.

To recap – a “.brand” is a top-level domain (the part of a domain name that comes after the dot, like COM) used exclusively by brand owners. To use the example given in the report, having a .brand enables going from using “brand.com” to “anything.brand”. Not to be confused with the so-called “.generics” like .shop, .cloud and so on.

The use of .brands is perhaps best exemplified by Neustar themselves. Practicing as they preach, they have switched from neustar.com to home.neustar.

Among the insights in the report is the fact that 32% of top 100 brands in BrandFinance Global 100 are actively using a .brand TLD.[1]

The window for applying for a .brand closed back in 2012. However, there are speculations about (and hope for) ICANN opening a new application round soon.

Therefore, we at Ports Group really recommend brand owners to read the report in its entirety in order to get the full grasp of how .brands are currently being used.

Download the report here:

report

 

Source:
[1] .Brands Industry Report – Everything you need to know about .brands

Related reading

hands touching AI_1080x811

New EU AI Act: Shaping Tomorrow’s AI Landscape Today

Trademark
English
7, September 2023
IP Expert Luisa Grillo discusses the recent endorsement by the European Parliament to harmonise rules for the deve...
storm trooper computer 1080×811

Digital Hygiene for Organisations

Websecurity
English
6, September 2023
Like your body, digital devices need to be taken care of to ensure they continue to run at their most optimal leve...