Ports Group – English / Blog / Everything you need to know about .brands
Featured

Last month, American company Neustar (that among other business areas is a registry that powers the .co, .biz and .us TLDs) released an industry report titled “.Brands Industry Report – Everything you need to know about .brands”.

To recap – a “.brand” is a top-level domain (the part of a domain name that comes after the dot, like COM) used exclusively by brand owners. To use the example given in the report, having a .brand enables going from using “brand.com” to “anything.brand”. Not to be confused with the so-called “.generics” like .shop, .cloud and so on.

The use of .brands is perhaps best exemplified by Neustar themselves. Practicing as they preach, they have switched from neustar.com to home.neustar.

Among the insights in the report is the fact that 32% of top 100 brands in BrandFinance Global 100 are actively using a .brand TLD.[1]

The window for applying for a .brand closed back in 2012. However, there are speculations about (and hope for) ICANN opening a new application round soon.

Therefore, we at Ports Group really recommend brand owners to read the report in its entirety in order to get the full grasp of how .brands are currently being used.

Download the report here:

report

 

Source:
[1] .Brands Industry Report – Everything you need to know about .brands

Related reading

Ports Group BRANDIT Metaverse

What is the Future of Trademarks in the Metaverse?

Trademark
English
23, May 2023
Challenges of protecting trademarks within the Metaverse: Increasing wave of trademark requests for virtual goods...
Increased DDoS attacks - how to prevent

Increased DDoS attacks – what can you do to protect your company

Websecurity
English
16, May 2023
Compared to the previous year, the number of DDoS-attacks has grown by 150 % in 2022 on a global basis. And the tr...