Svea Ekonomi
Svea gets help with everything from brand and domain related issues to acquisitions and surveillance
Challenge
Proactivity is requiered in an expansive phase
In order to grow and expand internationally in an incredibly competitive business, it requires proactive measures and strategic partnership for trademark and domain name related issues.
With so many moving parts in terms of trademarks and domain names combined with operations on many markets, there has been a need for advice regarding the prioritization of actions regarding the trademark and domain name portfolio. There has also been a need for getting control of domain names registered by other parties, getting a clear overview, and (not least) consolidating trademarks and domain names with one provider.
A couple of years ago, we felt the need to coordinate our trademarks with the management of our domain names, we chose Ports Group and they took care of the entire process. Billy Affelin and his colleagues have been great to deal with. Besides being happy with their expertise, we appreciate their proactive attitude – they are always on top of things and keep us updated with tips and recommendations.
Iréne Thorstensson
Webmaster - Svea Ekonomi
Solution
Acquisition, management and monitoring
From having solely been a domain name provider to the Svea Ekonomi Group, we are today a strategic advisor that handles the management and monitoring of trademarks and domain names for the Svea Ekonomi Group.
Svea Ekonomi operates in a line of business that is very competitive, and they operate in a large part of Europe. This creates a demand for a partner that is both proactive and highly competent in regards to strategic issues concerning trademarks and domain names.
- Disputes and acquisistions
Because we handle the entire process, always keep our client secret and are skilful negotiators, we are often able to acquire domain names for sums that are way below the agreed budget. Together with Svea Ekonomi, we have during the years formulated a sustainable strategy for a long-term management of trademarks and domain names. This means continuous work with domain names that are infringing on Svea Ekonomi’s trademarks. We have sent multiple cease-and-desist letters as well as carried out legal disputes, of which we have won all. - Trademark Management
As we now know, The Svea Ekonomi Group is an organisation with many companies, trademarks and markets. Almost without exceptions, these kinds of situations lead to a complex and extensive trademark structure. During 2015, a process was initiated where we consolidated all of the trademarks registered by Svea Ekonomi, in a secure management with legal responsibility for renewals. - Monitoring of trademarks and domain names
Not having a well-formulated plan for the ongoing work with Watch Services is something we identify as being a common reason for business critical consequences. We therefore provide Svea Ekonomi with monitoring of trademarks and domain names, all according to a common plan with daily reporting.
Result
Strategic and proactive overall management
We currently have a strong strategic relationship with a consolidated administration, management and monitoring of trademarks and domain names. We at Ports is also the strategic partner for proactive legal measures, such as preliminary investigations for trademarks and domain names before entering into a new venture. When entering into a new venture, we works with formulating action plans for trademarks and domain names, and subsequently carry them out on Sveas behalf.
About Svea Ekonomi
Svea
The Svea Ekonomi Group is an independent financial group with operations in many European countries. With over thirty years’ experience of helping companies shorten credit exposure times, Svea Ekonomi is today a natural choice of financing partner for many corporations svea.com
Solutions in the case
Trademark consulting
Monitoring services
Customer cases
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