Back in February we posted an article about Apple’s acquisition of icloud.net. In that article we made a parallel to amazon.se, which at the time had been owned by a graphic designer since 1997.
On the 8th of March this year the ownership changed hands, the new owner is Amazon’s European subsidiary Amazon Europe Core S.à.r.l.
What Amazon actually paid for acquiring the domain name is not known. However, one might assume it was lucrative deal for the previous owner. Thus proving the conclusion in the article, it is always better to be proactive than reactive when it comes to domain names and trademarks.