Today’s digital world put new demands in managing your trademark protection – and this becomes even clearer in a report Fast Company released. The report clearly shows that the market for counterfeits is no longer limited to tourist markets abroad, but rather the copies flourish merely “one click away”.
According to the report, Instagram has become a popular marketplace for the piracy trade. During the first four months of the year, nearly 65 million posts consisting of marketing for counterfeits have been reported, but it does not end there. On Instagram’s function “Stories”, on average 1.6 million posts have been published with similar content. In total, Fast Company believes that the sale of counterfeit goods costs companies about $ 30 billion every year, only in sales. How much the likely costs for trademark damage covers is however harder to estimate.
Brand security today places completely different demands on companies to control how one’s brand is exposed, and by whom. With a holistic management and active monitoring, one can utilize both the law, the technology and digital solutions to counteract and act on infringements – and thus secure both their business and their brand’s reputation.
At Ports Group, we have over 25 years of experience in protecting the brand’s all parts – legally, digitally and technically. Contact us today and we will help you with the right kind of protection and security to secure your brand!