Why is a full service management for trademarks needed?
The cornerstone of a strong brand is the exclusive right to its name and/or logo. However, every day we encounter cases of companies having lost their sole right to their name, or failed to protect it on all their important markets. There are many reasons for this. The trademark may have been registered on a former employee, or a company moves and does not receive communications informing it that their 10-year ownership period of the trademark is expiring. In many cases, the consequences can be devastating.
Failing to control and/or monitor your brands, the foundation is laid for business critical consequences.
However, it is easy to prevent this. With a minimum amount of work, and without burdening the organisation.
Ports Group takes responsibility for the control, management and protection of your global trademark portfolio
In Corporate Trademark Management we act proactively by consolidating and registering all trademarks and top level domain names in the world which we manage with full legal responsibility. All actions are based on your existing policy, or one that we help you develop. Consolidation combined with our unique web based under interface gives you full control over your portfolio for better decision basis, safer handling and easier administration.
We continuously watch your trademarks
To us, a trademark portfolio is not passive – it is very much active. This is partly because the needs for protection often change, affecting which names or figures/logos should be protected, within which businesses and on which markets, and partly because a trademark portfolio is under constant threat, “legal”, (similar to identical or confusable trademark applications), as well as marketing-related (physical and digital trademark infringements). Since we work according to your policy and demands, we can act on all kinds of threats to your trademarks without your specific go-ahead, which makes handling very efficient.
Trademark and Domain name Management
At Ports Group, we view trademarks and domain names as a whole. Corporate Trademark Management is therefore one side of the Ports Group Intellectual Property Management coin, the other is Corporate Domain Management (see related services).