Corporate Trademark Management

Global Trademark Management at Ports Group

Why is a full service management for trademarks needed?

The cornerstone of a strong brand is the exclusive right to its name and/or logo. However, every day we encounter cases of companies having lost their sole right to their name, or failed to protect it on all their important markets. There are many reasons for this. The trademark may have been registered on a former employee, or a company moves and does not receive communications informing it that their 10-year ownership period of the trademark is expiring. In many cases, the consequences can be devastating.

Failing to control and/or monitor your brands, the foundation is laid for business critical consequences.

However, it is easy to prevent this. With a minimum amount of work, and without burdening the organisation.

Ports Group takes responsibility for the control, management and protection of your global trademark portfolio

In Corporate Trademark Management we act proactively by consolidating and registering all trademarks and top level domain names in the world which we manage with full legal responsibility. All actions are based on your existing policy, or one that we help you develop. Consolidation combined with our unique web based under interface gives you full control over your portfolio for better decision basis, safer handling and easier administration.

We continuously watch your trademarks

To us, a trademark portfolio is not passive – it is very much active. This is partly because the needs for protection often change, affecting which names or figures/logos should be protected, within which businesses and on which markets, and partly because a trademark portfolio is under constant threat, “legal”, (similar to identical or confusable trademark applications), as well as marketing-related (physical and digital trademark infringements). Since we work according to your policy and demands, we can act on all kinds of threats to your trademarks without your specific go-ahead, which makes handling very efficient.

Trademark and Domain name Management

At Ports Group, we view trademarks and domain names as a whole. Corporate Trademark Management is therefore one side of the Ports Group Intellectual Property Management coin, the other is Corporate Domain Management (see related services).

"Protecting your assets in the start-up phase of a company can be a challenge, not least financially. But it's also incredibly important as you only have one chance to protect your brand." Procedos has used Ports Group for a large part of the protection of our intangible assets such as trademarks, design protection, domain names and hosting. The result is pure professionalism with strategies for a sustainable and long-term protection in an international market. "

Jens Derwinger

CEO at Procedos

”Finally, someone has worked this out!”

Jon Svensson

Jon Svensson

Head of Marketing at Vasaloppet

”I quickly got a lot of confidence for Niclas Jonsson, who was our contact throughout the initial project. Niclas and his colleagues have demonstrated considerable expertise in everything from strategy and legal, to more technical issues, and they are helpful in all situations. It has felt safe having Ports Group as a partner in our important work to re-brand our company and create a solid brand platform for the future. I have only good things to say about the Ports – always pleasant, professional and service-minded!”

Sofia Nilsson

Sofia Nilsson

Corporate Branding & Digital Marketing Manager at Storm Commerce

Svea Ekonomi

”Ports Group has for many years been handling our domain names and we have always been very satisfied with our partnership. A couple of years ago, we felt the need to coordinate our trademarks with the management of our domain names, we chose Ports Group and they took care of the entire process. Billy Affelin has been our primary contact all through the entire partnership; both he and his colleagues have been great to deal with. Besides being happy with their expertise, we appreciate their proactive attitude – they are always on top of things and keep us updated with tips and recommendations, in individual cases as well as purely strategic issues.”

Iréne Thorstensson

Iréne Thorstensson

Web Manager at Svea Ekonomi

"At Northern Spirit, we have had global ambitions from day one. Therefore, trademarking our brand has been a priority from day one. However, we experienced it as very complicated, difficult to know what was what and how it was done correctly. Together with Ports, we solved the trademark registration for our key markets very smoothly, and at a much lower cost than we had previously thought at that. Having Ports as a partner in the jungle of information and trademarks we currently live in is a great security because we know what's true and false, and what we need to do in order to protect our brand."

Niklas Carlsson

Niklas Carlson

CEO & Co-Founder at Northern Spirit

Our Trademark Management service

Securing of renewals

Securing of renewals

By taking over the management and the responsibility for your portfolio, we can ensure the renewal and safe handling of your trademarks.

Annual invoice

Annual invoice

With one annual invoice for your trademarks, we reduce internal administration and simplify budgeting.

Personal contact

Personal contact

Single point of contact. Your experienced Client Manager manages and takes responsibility for your portfolio.

Management according to policy

Management according to policy

Together with you we create a policy, which we make sure is being followed, for example when launching a new brand or entering a new market.

Authorized contacts

Authorized contacts

We only carry out actions or changes in the portfolio that originates from your authorized contacts with a high level of secrecy.

Extranet

Extranet

All digital assets in one place. You get a complete oversight customised to your business, with a clear view of the portfolio structure.

Legal services

Legal services

Our in-house legal team handles your trademark related issues, and together with your Client Manager ensures that your policy is carried out.

Hosting services

Hosting services

In collaboration with you, we create a tailored setup of monitoring services in order to protect your brands.

Global presence

Global presence

We have legal representatives worldwide for handling trademark applications, disputes or registration of domain names with local requirements.

Want to know more about Corporate Trademark Management?

  • This field is for validation purposes and should be left unchanged.

When you contact Ports Group your personal data will be processed in accordance with our Privacy Policy.