Why monitor your brand?
Why register a trademark legally and digitally if you do not keep track of where and how your trademark is used by others?
It’s a common misconception that registration of a trademark or domain name provides fail-safe protection – but unfortunately that is not true. As the holder of rights to a trademark, it is ultimately your responsibility to prevent infringement by defending your registered rights.
For most trademark owners, it is next to impossible to constantly and manually monitor their entire market to detect infringements. For this reason, Ports Group has developed monitoring services that keep track of where and how your trademark is used. We tailor the monitoring to your requirements and continuously scan the entire digital landscape, from new applications to apps and websites – any trademark infringement is then reviewed by our lawyers. This way, you can rest assured that all customer and supplier interactions with your brand are controlled by you.
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