Managing trademarks and domain names without a policy is like orienteering without a map
Every company needs a policy for their trademarks and domain names. The policy is the basis for all choices and actions related to the registration of trademarks and domains, and hosting services. The policy should be written and communicated to all parts of the organisation, so that it’s supported and followed by all concerned.
We help you with initial workshops, developing a strategy and policy for trademarks and domain names, and then take steps to implement your strategy. If, for instance, someone else has registered your domain name, we help you suggest and carry out the solution we judge to be the best in the specific case, usually purchase or dispute settlement.
How you register and manage your trademarks and domain names is also important for the company’s marketing. Domain names, websites, email addresses, SEO, etc. are all part of your customers’, retailers’ and employees’ image of the company.
The Workshop – The foundation for formulating strategy, policy and action plan
After an initial cost-free meeting with our advisors, the next step is often to arrange a workshop with key people from your organisation and specialists from Ports Group. The aim is to set strategy, policy and processes for your administration of trademarks, domains, hosting services and monitoring services. Based on this, we then formulate an action plan to fulfil your new (or existing) strategy.
Consolidation through “clean-up” of your domain and trademark portfolio
In many companies, trademarks and domain names are scattered across different time zones, individuals and even suppliers, and nobody has the full picture or control over them. This is what often causes companies to lose their rights and have difficultly protecting their digital assets.
After completing a workshop and formulating the policy, we consolidate trademarks and/or domain names. Thus we turn the chaos into order for all your registrations, gather them in a functional management structure, operated by us, and ensure their continuous renewal. We identify important domain names or trademarks that are about to expire and business-critical domain names that need registering with email and/or websites. We then contact your existing suppliers, and manage the complete consolidation project with your mandate.
During the consolidation process, we also carry out necessary measures such as for example:
- Making sure every domain name and trademark has the correct ownership and carry out potential owner transfers.
- Additional registrations of trademarks and domain names according to the action plan.
- Set-up hosting services such as DNS to take full control over business-critical functions connected to your domain names.
- Set-up relevant monitoring services for your trademarks and domains.
- Act on possible infringements through warning letters or legal measures.