The procurement process
The partnership between Synsam and Ports Group started with Synsam initiating a procurement process for the management of their domain name portfolio and related web hosting.
In order to formulate a solid action plan, as well as providing a fair cost analysis, you need proper data. The process therefore started with Synsam providing us with their list of domain names, which we then completed with a so-called “baseline report” in order to pinpoint potential additional domain names that had been registered by Synsam, their partners and/or other parties.
At this point, Synsam’s domain names were spread across multiple providers, with completely outdated owner and contact data. To make matters worse, Synsam is also active in several countries, resulting in domain names being registered to local opticians in various countries.
Once we had the complete picture, Ports Group formulated a detailed action plan of how we – if chosen – would handle the consolidation of domain names and hosting services. At Ports Group, we have over two decades of experience in managing these types of assignments. Therefore, we know how many potentially business-critical consequences that can occur if this process is not handled properly.
The importance of security
There was one thing that was most important for Synsam; Security. The reason for putting that much emphasis on security is the large part of Synsam’s sales and customer contact that happens online. For this reason, Synsam had hired an external security consultant with the sole task of reviewing the various candidates according to a number of different criteria. Out of these, the previously mentioned process where operations would not be affected during the transfer process was one, but also to evaluate how well the different prospective providers’ met a number of high security requirements and SLA-levels regarding DNS-handling. This was in order to ensure that the provider was chosen because of their ability to deliver the most reliable management of Synsam’s domain names.
Finally, a complete action plan and plan for the management of Synsam’s domain names was sent to Synsam.
In the procurement process, several alternatives were cheaper on paper. However, Synsam eventually chose Ports Group because of our high level of security, both in terms of technical services such as DNS, but also the safe management of domain names.
The consultants at Ports Group then handled the entire consolidation of domain names and hosting services, whilst ensuring the operations were not affected, updated all contact and ownership data as well as took over the entire administration and legal responsibility for the domain name portfolio.
As a result, Synsam now has a consolidated domain name portfolio with a strategic partner where all administration as well as legal responsibility has been transferred from Synsam to Ports Group. Synsam has secured its digital presence for the future and at the same time minimized the risks of business-critical consequences that these types of situations usually leads to.