Verified Mark Certificate (VMC) enables your company to render a logotype next to your brand name in your customer’s email clients. In order to obtain a certificate, you need to ensure that your figurative/word mark is properly registered and that your e-mail infrastructure has the right level of security protection. Contact us and we will help you get ready for VMC.
Benefits with VMC
- Increases open rate by 10%
- Your customers will see your logo in their inbox, before they even open the e-mail!
- Increased brand exposure
- Prevents phishing and spoofing, which comes with enforcing DMARC
- You increase security and deliverability of your e-mails
- Assures the recipient that your email is legitimate and trustworthy, without enforcing DMARC your organization is at a 4 times higher risk to be spoofed
Make sure all criteria are met before VMC
Parts of the process may take time. A trademark application usually takes 3-6 months and implementation of the required security levels for your email may take 1-3 months.
How does VMC work?
VMC is based in both law and IT and is a revolutionary change in e-mail infrastructure. VMC is the next phase in the development of BIMI (Brand Indicators for Message Identification) that enables trademark owners to display their logo in authenticated e-mails. The VMC certificate is the legal part that validates and confirms that an organization has the right to use a logotype.
Criterias for VMC
In order for the certificate to be issued, it is required that you have implemented DMARC with your existing e-mail client. DMARC secures that the domain you are e-mailing from has adequate security levels. Ports Group provides a service called Secure Email (EPC) so that you can implement DMARC with the correct quarantine policy.
In addition to implementing DMARC, you must also prove that you own legal rights to the logotype, as the main purpose of the VMC certificate is to validate that the organization owns the rights to a figurative/word mark. At present, you can only use registered figurative/word marks that are verified by affiliated intellectual property authorities.
With the right level of e-mail security and a registered figurative/word mark, you will be able to implement the certificate that gives you the right to render your logo in certain e-mail clients.
Is your brand ready to rule the inbox?
Fill out the form and we will analyze how ready your brand is, with no strings attached.
- What logo have you registered
- If the logo registered for the right markets
- The security levels on your email
We only own rights to a word mark, can we use that?
No. Only figurative/word marks can be used for VMC. Word trademarks and established
(unregistered) trademarks may not be used.
We own a Swedish figurative/word mark; can we use that?
No, at present you can only use registered figurative/word marks whose validity can be verified by intellectual property authorities that are affiliated with VMC. The Swedish Patent and Registration Office (PRV) is not yet affiliated with VMC. The currently affiliated intellectual property authorities are the United States Patent and Trademark Office (USPTO), Canadian Intellectual Property Office, European Union Intellectual Property Office, UK Intellectual Property Office, Deutsches Patent- und Markenamt, Japan Trademark Office, IP Australia.
We have several different logos – how can we use them?
Only one logo can be used for each email domain. However, alternative logos can be used for email subdomains. For example, you may have a VMC certificate for domain.com and one for marketing.domain.com.
Can we use a trademark that we do not own, but we have a license for or permission to use?
Yes, if you can present a written certificate from the trademark owner showing that you may use the trademark for VMC. Keep in mind that a certificate is always required if the person applying for VMC is not a trademark holder in the trademark register.
How much does a VMC cost?
The cost of implementing a VMC depends on what preparations your organization needs to make. Get in touch and let us look at what preparations you need to make.
Am I allowed to modify the figurative/word mark?
The figurative/word mark must be valid, registered and verified by an intellectual property authority affiliated with VMC. It is then implemented in SVG format (Scalable Vector Graphics) in accordance with current SVG guidelines. The figurative/word mark must be reproduced in exactly the same way as it was registered. However, it is possible to adjust the size, crop and scale as long as the entire figure mark is still visible, but it is not allowed to change color, background or opacity. Since the majority of logotype exposure areas are expected to have a square or circular aspect ratio, we recommend a centered logo in a square SVG format.