Verified Mark Certificate (VMC) enables your company to render a logotype next to your brand name in your customer’s email clients. In order to obtain a certificate, you need to ensure that your figurative/word mark is properly registered and that your e-mail infrastructure has the right level of security protection. Contact us and we will help you get ready for VMC.
Benefits with VMC
- Increases open rate by 10%
- Your customers will see your logo in their inbox, before they even open the e-mail!
- Increased brand exposure
- Prevents phishing and spoofing, which comes with enforcing DMARC
- You increase security and deliverability of your e-mails
- Assures the recipient that your email is legitimate and trustworthy, without enforcing DMARC your organization is at a 4 times higher risk to be spoofed
Make sure all criteria are met before VMC
Parts of the process may take time. A trademark application usually takes 3-6 months and implementation of the required security levels for your email may take 1-3 months.
How does VMC work?
VMC is based in both law and IT and is a revolutionary change in e-mail infrastructure. VMC is the next phase in the development of BIMI (Brand Indicators for Message Identification) that enables trademark owners to display their logo in authenticated e-mails. The VMC certificate is the legal part that validates and confirms that an organization has the right to use a logotype.
Criterias for VMC
In order for the certificate to be issued, it is required that you have implemented DMARC with your existing e-mail client. DMARC secures that the domain you are e-mailing from has adequate security levels. Ports Group provides a service called Secure Email (EPC) so that you can implement DMARC with the correct quarantine policy.
In addition to implementing DMARC, you must also prove that you own legal rights to the logotype, as the main purpose of the VMC certificate is to validate that the organization owns the rights to a figurative/word mark. At present, you can only use registered figurative/word marks that are verified by affiliated intellectual property authorities.
With the right level of e-mail security and a registered figurative/word mark, you will be able to implement the certificate that gives you the right to render your logo in certain e-mail clients.
Is your brand ready to rule the inbox?
Fill out the form and we will analyze how ready your brand is, with no strings attached.
- What logo have you registered
- If the logo registered for the right markets
- The security levels on your email